💡 Spotlight: Strategy ₿

Strategy, previously known as MicroStrategy, was founded in 1989 as a business intelligence software company. Strategy made headlines in 2020 by becoming the first publicly traded company to adopt Bitcoin as its primary treasury reserve asset. Under the leadership of Executive Chairman Michael Saylor, the company has since accumulated over 500,000 BTC, representing more than 2.5% of the total Bitcoin supply. This bold move has redefined corporate treasury strategies and positioned Strategy as a pioneer in integrating digital assets into traditional business models.

Key Features

• Dual Business Model: Strategy operates as both a provider of AI-driven business intelligence software and a Bitcoin holding entity. Its flagship product, Strategy One, supports data analytics for enterprise clients, while its Bitcoin strategy provides a long-term asset reserve.

• Bitcoin Treasury Approach: Strategy finances its BTC purchases through a mix of corporate cash, convertible bonds, and preferred stock offerings — allowing it to accumulate large positions while managing dilution and debt servicing.

• Market Influence: With a BTC portfolio larger than most sovereign nations, Strategy's moves are closely watched by both traditional investors and crypto natives. Its strategy has inspired dozens of other firms to consider Bitcoin as a reserve asset.

• Leveraged Accumulation: BTC purchases have been funded through cash, convertible notes, and preferred stock offerings. Their strategy maximizes long-term exposure while spreading repayment risk across years.

Current News and Long-term Plans

In Q2 2025, Strategy formally completed its rebrand from MicroStrategy, doubling down on its two-pillar business model. On the Bitcoin front, the company recently surpassed 568,000 BTC, with plans to continue accumulating “as long as conditions allow.” Michael Saylor has made it clear: Strategy views Bitcoin not as a trade, but as a monetary standard.

Looking ahead, the company plans to deepen its AI + blockchain integrations, leveraging both real-time analytics and digital asset insights to drive value for clients and shareholders alike. It’s also exploring long-term roles in decentralized data and Bitcoin-native applications.

Risk

While Strategy’s Bitcoin-first strategy has positioned it as a market pioneer, it comes with calculated risk. As of May 2025, the company holds 568,840 BTC at an average price of $69,287. If Bitcoin’s price falls significantly below this for an extended period, unrealized losses could mount.

Strategy also faces a liquidity mismatch: recent reports cite $38.1M in cash against $117.4M in short-term liabilities, suggesting some exposure if capital markets tighten.

That said, the company's leverage remains lower than many tech giants, and its core software business still generates cash. Unless Bitcoin plunges well below $20K and capital dries up simultaneously, Strategy appears positioned to weather volatility — though not without scrutiny.